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Subaru Historical Advertising

An iconic ad for the Subaru 360, a vehicle which debuted in the U.S. in 1968, was headlined “Cheap and Ugly Does It”

An iconic ad for the Subaru 360, a vehicle which debuted in the U.S. in 1968, was headlined “Cheap and Ugly Does It”

An early brand advertising tagline proclaimed that Subaru vehicles were “Inexpensive and Built to Stay That Way.”

An early Subaru ad including the BRAT, “Civilized 4 Wheel Drive”. The BRAT debuted in the U.S. in 1978 and combined the comfort of a car with the capacity of a pickup truck.

An early Subaru ad including the BRAT, “Civilized 4 Wheel Drive”. The BRAT debuted in the U.S. in 1978 and combined the comfort of a car with the capacity of a pickup truck.